Ikeuchi Towel first Japanese company to be labelled WindMade

Brussels / Ehime - Ikeuchi Towel, a manufacturer of eco-friendly towels and related products, is the world's first Japanese company to be awarded the WindMade label for sourcing 100% of its electricity consumption from wind power.

Ikeuchi Towel, based in Ehime in the province of Shikoku, was founded in 1953, and has since built a strong reputation for high-quality towels, bathrobes and other products, in Japan but also in Europe and the U.S. Ikeuchi's towels are woven from fair-trade organic cotton, and all the power used in the manufacturing process is generated from wind energy.

"At Ikeuchi, we believe in sustainable production, and using the WindMade label is a logical step. In this way, we can communicate our commitment to wind power to our customers and stakeholders," said Keishi Ikeuchi, President of Ikeuchi Towel. "We are proud to be the first Japanese company to have been awarded the WindMade label; as a global program, this will speak to both our consumers in Japan and abroad."

"Ikeuchi Towel is a true champion when it comes to the environment, so it is a perfect pioneer for the WindMade programme. We hope that many others will follow suit." said Yosuke Ikehara, Climate and Energy Project Leader of WWF Japan. "We believe that a WindMade label will help make a noticeable difference for products and services by such ambitious companies in appealing to an increasing number of ethical consumers."

WindMade is a global consumer label for companies that use wind energy and other renewables. The label, which is backed by the UN Global Compact and conservation group WWF, requires participating companies to obtain at least 25% of their electricity from wind power. Ikeuchi Towel, however, achieve a much higher share, with 100% of its operations' power consumption covered by wind power, sourced under Japan's Green Power Certification System from Noshiro Wind Farm in Akita in the north of the country. A front-runner in the sustainability sphere, the company has been sourcing renewable energy since 2002 already.

"WindMade is a global program, and it clearly appeals to sustainable brands around the world," said Henrik Kuffner, WindMade's CEO. "Carrying the WindMade label is fully aligned with Ikeuchi Towel's philosophy as a truly green company. We are delighted to partner with a manufacturer that is completely dedicated to sustainable production processes, and committed to using wind power to minimize its environmental impact."

Source: WindMade™

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