Siemens and GE crown global wind turbine market share


MAKE has published its world market share analysis. Diversified sales strategies of Western turbine OEMs overcame record growth in China and the irrepressible advancement of Chinese turbine OEMs up the global rankings.

Siemens and GE led a group of multinational industrial conglomerates that improved their positioning within MAKE’s top 15 global rankings, according to MAKE’s Global Wind Turbine OEM 2014 Market Share analysis. Multi-industrial turbine OEMs accounted for 37 % of the global market in 2014, an increase of twelve percentage points YoY. All pure play turbine OEMs in the top 15 lost market share in 2014 except for Chinese turbine OEMs Mingyang and Envision.

The advancement of multi-industrial conglomerates may signal the advent of a long-expected change in the composition of turbine OEM leadership. However, the 2014 rankings were as tight as ever and certainly impacted by secondary market dynamics. The spread between the top 3 turbine OEMs shrank from 3.9 percentage points in 2013 to 0.7 in 2014, the equivalent of roughly 400 MW, indicating heightened competition and increased importance of emerging market engagement.

Siemens jumped to the pole position in 2014 by maintaining a strong, well diversified regional footprint, and more importantly by dominating the increasingly important offshore sector. Globally, Siemens captured the first or second position in 80 % of the markets they engaged in, resulting in an increase in annual share of over six percentage points.

GE consolidated its lead in the Americas, securing leadership positioning in the largest markets within the region – the US, Canada, Brazil and Mexico – and jumped from fifth to second place in 2014’s global rankings. The connection of previously erected but not yet grid-connected capacity in Brazil provided a significant boost to the only American turbine OEM in the top 15 ranking.

Vestas fell from first place to third in 2014, relinquishing the top annual position primarily because a large volume of turbines delivered to the US market, which were not grid-connected in 2014. Nonetheless, the Danish turbine OEM maintains a commanding lead in global cumulative grid-connected capacity.

Eight Chinese turbine OEMs are present in the top 15 ranking, but reliance on domestic growth proved insufficient to dominate the top 5. Goldwind added 30 % more capacity YoY but dropped from second to fourth position despite the most diversified footprint of Chinese turbine OEMs.

Goldwind maintained its leadership in China despite losing annual market share to United Power, Mingyang, Envision and XEMC. The latter two Chinese turbine OEMs entered the top 10 ranking in 2014, displacing Nordex and Suzlon Group, which is now ranked independent of Senvion.

MAKE’s Top Ten global wind turbine OEM rankings are as follows:

  1. Siemens
  2. GE
  3. Vestas
  4. Goldwind
  5. Enercon
  6. United Power
  7. Gamesa
  8. Mingyang
  9. Envision
  10. XEMC

MAKE’s Global Wind Turbine OEM 2014 Market Share analysis is a 36 page report that provides a comprehensive analysis of the competitive positioning of the world’s leading turbine OEMs from a global, regional and countrywide perspective. The report provides comparative market share analysis for 2013 and 2014 and cumulative grid-connected installations in the major sub-regions of the Americas, Europe, and Asia Pacific along with analysis of 17 countries across the globe. MAKE’s market share analysis is based upon grid-connected capacity, with the exception of China, which is analysed on the basis of mechanically-erected capacity for turbine OEMs operating in that market.

Katharina Garus / MAKE

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